Trend · Revenue
€163,795+8.7%
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Torrefazione LumenLast 30 days
Overview
10 Sept – 9 Oct 2026compared with 11 Aug – 9 Sept 2026
Revenue +8.7% vs the previous period, led by direct (+16.6%).
02Revenue
Live activity
real time- CancellationAbbonamento Filtro · bimestraleSara P. · Firenze −€42.00 MRR
- New orderKit Cold BrewTommaso N. · Napoli +€29.00
- New orderMoka Lumen 3 tazzePaolo V. · Milano +€39.00
- New orderBox degustazione 4 originiLuca B. · Milano +€36.00
- RefundMoka Lumen 3 tazzeIrene D. · Roma −€39.00
- New orderDecaffeinato Notturno 500 gDavide C. · Roma +€16.90
- Free trial startedAbbonamento Espresso · mensileMarta R. · Torino 14 days
- New subscriptionAbbonamento Espresso · mensilePaolo V. · Milano +€24.90 MRR
03Customers
Cohort retention
Customers still active, by month of first purchase · last 8 months
| Cohort | Customers | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 |
|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 | 1,425 | 100% | 57% | 47% | 42% | 35% | 32% | 31% | 28% |
| Apr 2026 | 1,596 | 100% | 59% | 46% | 43% | 37% | 34% | 33% | |
| May 2026 | 1,459 | 100% | 57% | 50% | 42% | 37% | 34% | ||
| Jun 2026 | 1,572 | 100% | 59% | 49% | 42% | 37% | |||
| Jul 2026 | 1,610 | 100% | 63% | 48% | 43% | ||||
| Aug 2026 | 1,739 | 100% | 64% | 51% | |||||
| Sept 2026 | 1,860 | 100% | 63% | ||||||
| Oct 2026 | 1,582 | 100% |
Devices
Share of visits
- Mobile61.3%94.3K
- Desktop31.6%48.6K
- Tablet7.0%10.8K
Top cities
Orders in the period
04Products
Top products
10 products · sorted by revenue
| # | Trend | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Abbonamento Espresso · mensileSubscriptions · LUM-ABB-ESP | €24.90 | 1,149 | €28,485 | 10.2% | +30.6% | |
| 2 | Miscela Etna 1 kgCoffee beans · LUM-ETN-1K | €32.00 | 847 | €26,983 | 8.9% | +9.5% | |
| 3 | Capsule Intenso ×50Capsules · LUM-CAP-50 | €17.90 | 1,032 | €18,389 | 7.8% | +24.1% | |
| 4 | Abbonamento Filtro · bimestraleSubscriptions · LUM-ABB-FIL | €42.00 | 371 | €15,525 | 5.7% | +7.1% | |
| 5 | Box degustazione 4 originiGifts · LUM-BOX-4 | €36.00 | 389 | €13,941 | 9.6% | +6.2% | |
| 6 | Macinino manuale ConicoBrewing gear · LUM-MAC-CN | €89.00 | 157 | €13,921 | 10.0% | −6.4% | |
| 7 | Moka Lumen 3 tazzeBrewing gear · LUM-MOK-3 | €39.00 | 336 | €13,045 | 10.6% | +0.9% | |
| 8 | Monorigine Sidamo 250 gCoffee beans · LUM-SID-250 | €14.50 | 690 | €9,957 | 7.3% | +15.8% | |
| 9 | Kit Cold BrewBrewing gear · LUM-CBK | €29.00 | 242 | €6,980 | 6.9% | +13.2% | |
| 10 | Decaffeinato Notturno 500 gCoffee beans · LUM-DEC-500 | €16.90 | 337 | €5,664 | 9.6% | −3.6% |
05Campaigns
Revenue by channel
Last-click attribution
- Organic search €53,994 +9.8%
- Direct €33,726 +16.6%
- Email €28,587 +9.6%
- Social €20,808 +4.7%
- Paid ads €16,077 −5.0%
- Partner sites €10,602 +9.2%
Conversion funnel
From visit to purchase
3.21%overall conversion
- 59.8%
- 26.7%
- 52.4%
- 38.4%
Prototype 01 / 10 · SaaS & analytics dashboard
Pulsar — Real-time metrics, interactive charts and reports for fast decisions.
Prototype of a SaaS analytics platform: live-updating KPIs, interactive charts with zoom and tooltips, period comparison, segments and light/dark theme.
Demo prototype built by Feudera Studios to show what we can build. Brands, people, data and content are fictional.
Have a similar project? Let’s talkWhat it shows
- Real-time KPIs and charts
- Filters by period, channel and segment
- Sortable tables and CSV export
- Light and dark theme
Technologies
- SVG
- Canvas
- Web Workers
- Real-time